Cyberstart®Tradie exists to take the pain and guesswork out of marketing for trade service businesses, Australia-wide.

We equip trade service businesses (self-employed tradies through to medium-sized trade service businesses) with the marketing tools and knowledge they need to capitalise on their size, cut through competition (without cutting prices) and create raving fans.

Cyberstart Tradie website packages and monthly marketing packages have been purposely created to meet the specific needs of Australian trade service business owners. No matter your trade service business’ size or budget, there is a Cyberstart Tradie combination to suit you.

From how we collect content from you, to the ideal number of social media posts to make every day… we understand what trade service businesses need, and how to minimise the amount of time and input required by you.

Laura de Lacy

Laura de Lacy

Known as the ‘tradie marketing lady’, Laura de Lacy is a Certified Practising Marketer and Associate of the Australian Marketing Institute, with extensive experience in small business marketing strategy (online and offline), copywriting, strategic branding and project management.

Born and raised in country South Australia with 3 older brothers, Laura has worked with businesses in all manner of industries over the years, but found herself drawn to the trade services sector.

Laura runs ‘tradie training’ sessions for members of industry and business associations, teaching them how to take the pain and guesswork out of modern marketing, while escaping the ‘busy… slow… ‘ cycle.


"I love working with tradies. They’re really down to earth, and open to advice. The best bit is when they realise that marketing’s not as scary or daunting as it’s seems, and actually start feeling excited about it. "

Laura de Lacy


How it all Cyberstarted

Cyberstart® was developed as a website package for small businesses in 2010, 3 years after the company (Southern Xposure Pty Ltd) was founded to provide general marketing, web and design services.

But over time, we realised we could help clients get better results by delving deep into the industry we know and love best – trade services – tailoring packages to meet the specific marketing needs of trade service businesses… And Cyberstart®Tradie was born.

All Cyberstart®Tradie websites are proudly designed and developed in Australia.


Want to know more? Head to the Packages page, or…

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